UBER STARTS TO CONQUER THE FREIGHT TRANSPORTATION INDUSTRY

UBER STARTS TO CONQUER THE FREIGHT TRANSPORTATION INDUSTRY

Uber´s plan to expand their business and become a technology key player in the trucking industry is evolving successfully.  The company has recently acquired Otto, a self-driving truck startup, which will increase their truck fleet from 6 to approximately 15 and is establishing partnerships with owner-operators.  Otto trucks and others trucks containing Otto technology will start to transport cargo to stores and warehouse next year.

Uber is already presenting its business proposal and trying to set collaboration with truck fleets, shippers, and independent drivers. The services will overcome Otto´s initial goal of equipping their self-driving technology in trucks, as they have the intention to face brokers, who associate shippers and truck fleets companies with owner-operators.

Trucking industry experts believe that we are two decades away from completely autonomous trucks. But actually, Otto’s trucks will still carry an engineer and a driver. And Uber-Otto are making efforts to offer other technologies such as mapping, navigation, and tracking, which can be implemented while the development of self-driving systems continues.    

Even with having the brand and financial backing of Uber to drive Otto´s expectations; trucking industry experts are still doubtful about both companies’ expected results because they clearly have the lack of experience in the sector and other companies such as Convoy, Cargo Chief, Transfix and Trucker Path are also investing in occupying a broker´s place. 

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